Family Features creates and delivers branded content to millions of consumers
using digital, print and
social media.

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Family Features creates original content and leverages our comprehensive network of more than 4,000 digital, print and social media partners to deliver high-impact results.

Hundreds of brands, agencies and commodity promotion boards rely on us to create and deliver relevant, branded content to consumers.

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Mat Releases | Earned Media Coverage | Family Features Editorial Syndicate

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Attracting Consumers with Creative Recipes

Approach:

WaRedRaspberry logo clr rgbOne powerful way to reach readers is by providing mouthwatering recipes that look as good as they taste, especially when those recipes cover meals from morning to night. That’s why the Washington Red Raspberry Commission partnered with Family Features to create a Recipe Feature highlighting the use of raspberries in salads, breakfasts and desserts for delicious solutions throughout the day.

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Results:

  • More than 3,400 placements in digital and print publications, including 800 earned placements
  • More than 540 million total impressions, including 20 million earned impressions
  • More than 560,000 social media impressions and 29,000 engagements
  • More than 100,000 recipe video views and 200,000 impressions
  • An overall ROI of 147:1

Secrets to Success:

  • Popular Themes: Creating a campaign that takes advantage of a popular theme – like an all-day menu, for example – provides our comprehensive editorial network with timely, appealing content to maximize your brand’s exposure.
  • Recipe Video: Recipe content should be highly visual, and videos that use simple, eye-catching recipes tend to grab editors’ and readers’ eyes.
  • Compelling Content: Editors search for themes first then photos and headlines. This Feature delivered with a popular editorial hook, eye-catching images, an approachable headline and content readers could easily use.

What is a Recipe Feature?

Using formatted recipes, photography and a 60-90-second recipe video, Recipe Features deliver your message in multiple formats to maximize earned and sponsored placements. Exclusive to Family Features and promoted across our digital, print and social media channels, the Recipe Feature program includes 750-1,000 words, multiple images, a full-page layout, Recipe Video Production and Distribution, Social Media Amplification and cost-per-click Content Amplification.

Download Case Study PDF

Contact us for program details and pricing

 

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Find Fantastic Success with
Recipe Video Releases

Approach:

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Many recipes may sound delicious without further explanation, but they can come to life and inspire consumers when showcased in a recipe video that takes viewers step by step through the process. The United Dairy Industry of Michigan took advantage of this strategy by partnering with Family Features to highlight its Homemade Fudgsicles in a Recipe Video Release, showing the ease with which the family-favorite dessert can be made.Recipe Video Release UDIM CS

Results:

  • More than 280 earned placements in digital and print publications
  • More than 7 million earned impressions
  • More than 324,000 recipe video views
  • More than 93,000 Facebook video views, 123,000 YouTube video views and 106,000 Twitter video views
  • More than 525,000 social media impressions

Secrets to Success:

  • Keep It Simple: Identify a recipe that can be easily followed by a novice home chef. Overly complex recipes may turn away audience members who view the instructions as difficult, but simpler dishes can attract viewers who are willing to learn.
  • Make It Pop: Recipes that include bright ingredients or end with a stunning appearance can better capture the attention of viewers.
  • Use Everday Ingredients: Once you’ve determined a recipe is simple enough for a novice to complete, double-check the ingredients are widely available for consumers to purchase. Obscure ingredients or out-of-season produce may cause confusion.

What is a Recipe Video Release?

Our in-house video production team uses your brand’s recipe to create a custom 60-90 second recipe video. Combined with a Basic Release and utilizing our consumer-facing site, Culinary.net, we’ll distribute and promote the project across our editorial network and social media channels with guaranteed views and earned impressions.

Download Case Study PDF

Contact us for program details and pricing
Take a look at some of the top placements garnered in just a few weeks.

Click the images to enlarge. For print publications, click the arrows below a cover to see the project placement.

 

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Engage Consumers with a Recipe Video Release

Approach:

OnionAssociationThe National Onion Association worked directly with Family Features to highlight the versatility of onions in simple appetizers. As part of a Recipe Video Release program, the Family Features team created a Recipe Video showcasing Caramelized Sweet Onion Hummus, which can be easily repli­cated by home chefs with a short ingredients list and easy-to-follow steps.


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Results:

  • More than 290 earned placements in digital and print publications
  • More than 5 million earned impressions
  • More than 230,000 recipe video views
  • More than 105,000 Facebook video views, 60,000 YouTube video views and 65,000 Twitter video views
  • More than 440,000 social media impressions

Secrets to Success:

  • Keep It Simple: Identify a recipe that can be easily followed by a novice home chef. Overly complex recipes may turn away audience members who view the instructions as difficult, but simpler dishes can attract viewers who are willing to learn.
  • Make It Pop: Recipes that include bright ingredients or end with a stunning appearance can better capture the attention of viewers.
  • Use Everday Ingredients: Once you’ve determined a recipe is simple enough for a novice to complete, double-check the ingredients are widely available for consumers to purchase. Obscure ingredients or out-of-season produce may cause confusion.

What is a Recipe Video Release?

Our in-house video production team uses your brand’s recipe to create a custom 60-90 second recipe video. Combined with a traditional Basic Release and utilizing our consumer-facing site, Culinary.net, we’ll distribute and promote the project across our editorial network and social media channels with guaranteed views and earned impressions.

Download Case Study PDF

Contact us for program details and pricing
Take a look at some of the top placements garnered in just a few weeks.

Click the images to enlarge. For print publications, click the arrows below a cover to see the project placement.

 

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Generate Bilingual Earned Impressions with Your Health Message

Approach:

In the interest of providing readers with important information and earning impressions in newspapers and magazines throughout Open Enrollment season, a government entity and its agency partnered with Family Features to create a health-focused, full-page formatted Feature project that also included Spanish distribution. By answering common questions regarding Medicare plans and actions required by readers, the project appealed to editors as content suited for relaying important information to their audiences. 14999 FeatureHealthCS

Results:

  • More than 2,000 placements in digital and print publications, including more than 400 earned placements
  • More than 450 million impressions in digital and print publications, including more than 8 million earned impressions
  • More than 1.4 million earned Spanish impressions
  • More than 132,000 social media impressions and 10,000 social media engagements
  • More than 11,000 Content Amplification clicks and 1.4 million impressions
  • A total program ad equivalency of more than $1.7 million
  • An overall ROI of 102:1

Secrets to Success:

  • Popular Themes: Creating a campaign that takes advantage of a popular theme – like healthy lifestyle or exercise tips, for example – provides our comprehensive editorial network with timely, appealing content to maximize your brand’s exposure.
  • Compelling Content: Editors search for themes first then photos and headlines. For best results, deliver a popular editorial hook, eye-catching images, an approachable headline and content readers can easily use.

What is a Feature?

Our most popular format among editors, Features are promoted across our digital, print and social media channels. Exclusive to Family Features, the Feature program offers the highest deliverables and includes 750-1,000 words, multiple images, a full-page layout, Social Media Amplification and cost-per-click Content Amplification.

Download Case Study PDF

Contact us for program details and pricing
Take a look at some of the top placements garnered in just a few weeks.

Click the images to enlarge. For print publications, click the arrows below a cover to see the project placement.

 

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Raise Brand Awareness with a Recipe Video Release

Approach:

An institute dedicated to marketing food retailers and wholesalers, with the help of its agency, partnered with Family Features with the goal of highlighting family-friendly dishes from a popular recipe book. As part of a Recipe Video Release program, the Family Features team created a Recipe Video showcasing a dish that can be easily replicated by home chefs with common, recognizable ingredients and easy-to-follow steps.


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Results:

  • More than 270 earned placements in digital and print publica­tions
  • More than 15 million earned impressions
  • More than 200,000 recipe video views
  • More than 100,000 Facebook video views, 50,000 YouTube video views and 25,000 Twitter video views
  • More than 450,000 social media impressions

Secrets to Success:

  • Keep It Simple: Identify a recipe that can be easily followed by a novice home chef. Overly complex recipes may turn away audience members who view the instructions as difficult, but simpler dishes can attract viewers who are willing to learn.
  • Make It Pop: Recipes that include bright ingredients or end with a stunning appearance can better capture the attention of viewers.
  • Use Everday Ingredients: Once you’ve determined a recipe is simple enough for a novice to complete, double-check the ingredients are widely available for consumers to purchase. Obscure ingredients or out-of-season produce may cause confusion.

What is a Recipe Video Release?

Our in-house video production team uses your brand’s recipe to create a custom 60-90 second recipe video. Combined with a traditional Basic Release and utilizing our consumer-facing site, Culinary.net, we’ll distribute and promote the project across our editorial network and social media channels with guaranteed views and earned impressions.

Download Case Study PDF

Contact us for program details and pricing
Take a look at some of the top placements garnered in just a few weeks.

Click the images to enlarge. For print publications, click the arrows below a cover to see the project placement.