Deliver Millions of Earned Impressions with Video, Social, Print
Approach:
A top-selling refrigerated foods company boasting a full line of ready-toeat meals and pre-cooked ingredients tasked Family Features with reaching consumers to promote the products’ ease-of-use during the busy holiday season.
Results:
- More than 2,100 placements in digital and print publications nationwide
- 600+ earned digital and print placements with 19 million impressions
- More than 210,000 social media impressions and 13,000 engagements
- More than 4,000 paid content clicks and 1.6 million impressions
- More than 71,000 video views across YouTube,Facebook and Twitter
- A total ad equivalency of more than $2.5 million across all platforms
- An overall ROI of 140:1
Secrets to Success:
- Keep It Simple: Identify a recipe that can be easily followed by a novice home chef. Overly complex recipes may turn away audience members who view the instructions as difficult, but simpler dishes can attract viewers who are willing to learn.
- Make It Pop: Recipes that include bright ingredients or end with a stunning appearance can better capture the attention of viewers.
- Use Everday Ingredients: Once you’ve determined a recipe is simple enough for a novice to complete, double-check the ingredients are widely available for consumers to purchase. Obscure ingredients or out-of-season produce may cause confusion.
What is a Recipe Feature?
Our most popular format among editors, Features are promoted across our digital, print and social channels. Exclusive to Family Features, the Feature program offers the highest deliverables and includes 750-1,000 words, multiple images, a full-page layout, social media amplification and cost-per-click content amplification.
Contact us for program details and pricing
Take a look at some of the top placements garnered in just a few weeks.
Click the images to enlarge. For print publications, click the arrows below a cover to see the project placement.
