Boost Earned Media with Formatted Content

From the videos we watch to the publications we read, thousands of brands compete for our attention daily. According to Forbes, Americans encounter between 4,000-10,000 ads or brands on average per day, offering more channels, but also more challenges, for marketers to connect with consumers.

Storytelling can be one of the best ways to bridge the gap between a brand and its consumers, creating an organic way to make a product feel personal for an audience. At Family Features, we recognize the importance of telling a brand’s story while also achieving the desired exposure. Our proprietary formatted content campaigns are key to sharing these complex stories.

Blog formatted content Fotolia 157777535 MWith formatted content campaigns, we offer easy and cost-effective ways to deliver brand messaging to consumers by using digital, print and social media platforms. These campaigns include copy, photography and a multitude of visual options like sidebars and infographics to deliver clients’ messages and enhance digital and print placements. Our unique strategy captures earned media placements across our network of more than 4,000 local media partners to give brands more means to tell a story and more control over the messaging than ever before.

For example, we helped a mobile technology company create content regarding a one-of-a-kind smartphone app by using a combination of photography, long-form copy and a product-focused sidebar to distribute across our network of digital, print and social media channels. Presented in our technology case study, we were able to engage audiences by creating a full-page color Feature that highlighted how to make traveling smoother for families on the go.

As a result, the client connected with millions of consumers to successfully drive downloads and subscriptions for its app. Overall, the content achieved more than 2,000 placements in digital and print publications and 150,000 social media impressions across the United States – all for a budget of less than $15,000. Blog formatted content Fotolia 162278187 M

We take pride in creating content for brands to help paint a picture and catch the eyes of consumers. Our proprietary formatted content campaigns make this possible by providing high-profile earned media placements with easy-to-use content for online and local magazine and newspaper outlets to publish. Our distribution offerings are poised to get your brand’s story the necessary exposure to reach a nationwide audience.

Click here to learn more about the benefits of our proprietary formatted content campaigns. 




nashia baker
Nashia Baker

Nashia serves as the Editorial Assistant at Family Features Editorial Syndicate. She uses her journalism skills to create and edit multimedia content, help administer online file distribution to Family Features' vast network of publishers, and prep images as a member of the production team. She is a 2017 graduate from the University of Kansas. While a student-athlete at KU, she earned a Bachelor of Science Degree from the William Allen White School of Journalism, specializing in News and Information, and also minored in Spanish.

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