Innovative Program Answers Needs of Commodity Marketers

MISSION, KS (June 9, 2011) – Recognizing the unique marketing needs of the commodity industry, Family Features Editorial Syndicate has developed a custom program that allows commodity groups to put their messaging and strategy front and center.

Numerous unpredictable variables factor into most commodity association communication strategies, from economics that drive consumer demand to weather patterns that create surges and shortages in crops. Now, Family Features is offering a collection of PR tactics specifically geared to the nuances of commodity marketing that make consumer outreach as turnkey and accessible as possible.

"Marketers serving the commodity industry face a truly unique set of challenges," said Brian Agnes, Family Features president. "Years of experience working with commodity organizations have allowed us to create a set of products that answers those challenges while delivering the top quality editorial placements our clients have come to expect."

Six unique programs offer the opportunity to reach consumers with the implied endorsement of editorial placement. Program pricing starts at $2,750 for an online-only mat release with premium programs delivering as many as 22,500,000 in guaranteed impressions through multi-faceted placement in newspapers, magazines and a variety of online outlets, including social media networks and direct-to-consumer channels.

In addition, an innovative new project-at-the-ready program allows boards to fully develop editorial materials that are evergreen in nature and then place those projects on hold indefinitely. With a minimal reservation investment, this approach is designed to allow boards to promote an unexpected crop surplus, or even plan strategically for promotion in an uncertain season.

Family Features also connects complementary boards for co-sponsored projects allowing them to maximize their nationwide media coverage while sharing in the cost of a single project.

Family Features provides brands and associations with measurable marketing tactics that deliver key messages, tips and recipes to consumers through prominent editorial placements nationwide. Guaranteed placements appear in print and online outlets, as well as social media channels. Content is promoted via newswire and throughout Family Features' exclusive editor network, and a comprehensive interactive system provides verification and reporting tools.

To learn more about Family Features' new commodity board promotion program, visit marketers.familyfeatures.com or call 1-800-800-5579. Case studies and detailed price comparisons are available.

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