MISSION, KS (July 20, 2011) – Family Features Editorial Syndicate, a Mission, Kan.-based marketing firm, has achieved official status as a Women Business Enterprise. The Office of Minority and Women Business Development for the State of Kansas awarded the title.
"Many of our clients have supplier diversity programs that place increased value on suppliers in minority and women-owned businesses," said Dianne Hogerty, Family Features' owner and Chairman of the Board. "Our recent certification as a Women Business Enterprise reflects an important initiative in our future growth plans and will assist our clients and partners in meeting their ongoing supplier diversity goals."
In 1974, Hogerty's father, David Selders, leveraged 30 years of advertising experience to establish Family Features with a unique business model that provides free quality editorial content to media while allowing companies to successfully market products to consumers with measurable results and accountability. Hogerty is the sole owner of the business, which continues to grow and thrive under her watch. In recent years, the firm has added new products, including the introduction of web-based and social media marketing.
As the industry leader in food and lifestyle content, Family Features helps brands reach and engage consumers through a network of media partners. Providing strategic expertise and resources to its clients and media partners, Family Features is the network connecting brands, consumers and media. To learn more about Family Features visit www.familyfeatures.com or call 1-800-800-5579.