Has your brand been searching for a reliable and trustworthy distribution partner? Here at Family Features, we make sure your brand gets the attention it deserves through our quick and efficient content distribution process. Leveraging multiple channels at once, our unique distribution offerings are poised to expose your brand’s story to a nationwide audience. Take a look at the ways our distribution process can shine a spotlight on your content:
Earned Media
We understand the importance of earned media as a valuable tool to give your content authenticity and credibility that appeals to consumers. When you partner with Family Features, we guarantee your content will secure earned media coverage that not only gives your content more reach but also drives traffic. This means you’re earning – not paying for – that third-party endorsement. The earned coverage Family Features provides is the result of our network of more than 4,000 print and digital editors who select your content and publish it in their newspapers, magazines or websites. We begin the process by collaborating on your brand’s message and establishing an editorial piece of content. These formatted and unformatted campaigns provide high-profile earned media placements with easy-to-use content for our network. This also eliminates the time-consuming process of pitching your content to editors.
Sponsored Media
Sponsored media involves paying for a specific type of promotion in exchange for delivering your message to a target audience. This includes guaranteed results to meet your brand’s goals and expand the reach of your content. The types of sponsored media Family Features offers include cost-per-click campaigns, newswire services and social media amplification campaigns. In addition, we have a paid relationship with a partner who creates website templates for use by suburban and community newspapers. This makes it possible for Family Features to distribute client content via web feed templates; these are typically labeled as “sponsored” to consumers. This allows your content to further expand its reach online.
FFES Media
We go above and beyond and have created our own media outlets to showcase your brand’s content. The Family Features team and your brand work as one unit to determine what story to tell, when and to whom. We own two consumer-facing websites, Culinary.net for food and recipe content and eLivingtoday.com for lifestyle and home and garden content, to extend the reach and earned opportunities for your brand’s story. Using these websites and their respective social media platforms, we position your brand to earn engagement from interested consumers through increased traffic, shares and likes. With our in-house video production team, we can take your content a step further by sharing mouthwatering recipe or engaging lifestyle videos.
Our content strategy not only gives brands more means to tell a story and more control than ever before, but also provides exposure and reach to millions of consumers. Contact us today to start your project and reach your content marketing goals.