In an effort to increase awareness about the importance of vaccinations, the Centers for Disease Control partnered with Family Features to extend their public education campaign by securing quality print and online placements in local media outlets across the country.
Results
- More than 650 placements in both print and online
- 16 MM impressions
- 89% key message delivery
- 43% placements in color
- National coverage in 33 states
Coast-to-Coast Coverage
Sample outlets include:
- Daytona Times - Tampa, FL
- Desert Star Weekly - Desert Hot Spring, CA
- The Progress-Index - Petersburg, VA
- People-Sentinel - Barnwell, SC
- Lee's Summit Journal - Lees Summit, KS
- Action Shipper - Marquette, MI
- The Daily News - Huntingdon, PA
- The News-Sun - Sebring, FL