About 70% of Americans turning 65 can expect to need some kind of long-term care as they age, and the reality is… it’s more expensive than people think. To help increase awareness about this issue, the Administration for Community Living collaborated with Family Features to promote their long-term care education initiative.
Results
- More than 840 print and online placements
- 21.5 MM impressions
- Coast-to-coast coverage in 43 states
- 100% of stories mentioned the Administration on Community Living
- 53% of placements in color
- 51% of placements on front of section
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Coast-to-Coast Coverage
Sample outlets include:
- The Macomb Daily - Mount Clemens, MI
- Columbus Living Magazine - Clinton, NC
- Brentwood Press - Brentwood, CA
- The Bilingual News - Brentwood, NY
- Senior Beacon - Milford, NH
- The Villager - Greenwood Village, CO
- Mature Lifestyles - Lebanon, TN
- Poughkeepsie Journal - Poughkeepsie, MY
- Blue Springs Journal - Lee's Summit, MO
- Milwaukee Journal Sentinel - Milwaukee, WI
- The Press-Enterprise - Riverside, CA
