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Made You Look
Good headlines are like magnets – they pull attention toward a story. They make readers want to find out more. Here are a few ideas to help you make your headlines irresistible.
Headlines should attract, amuse, intrigue
Many use puns or plays on movies, songs, TV titles or
familiar sayings.
Combinations of images and words work well to draw the eye.
"Don’t be afraid to play with words
even when the subject matter is serious."
– Roy Peter Clark, The Poynter Institute for Media Studies
Subheadings and decks explain the headline and lead into the story.
"A summary between the headline and first line of text can be a good hook to give scanners an idea of what the story is about."
– Mario Garcia, Pure Design
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