Feature Success Story
Title: How Does Your Garden Grow?
Client: The Fertilizer Institute
Media Coverage Period: Spring/Summer 2006
Results
Total Orders: 555 editors downloaded the feature for publication
Total Impressions: 20,084,744*
Ad Equivalency: $1,244,686**
Brand Mention: 90% of publications retained branding
Front Page Placement: 90%
Full Message Retention: 90% of publications ran the complete feature
*Based on circulation of confirmed editorial downloads and pass-along readership of 2.34
**Based on black/white advertising equivalency of tear sheets returned
