If You Build It, They Will Come - Creating Syndicated Content for Editors

Baseball diamond and fieldWhile this well-known quote from Field of Dreams might work for baseball, anyone who has ever tried to get PR coverage knows that it doesn't exactly ring true when it comes to securing editorial media placements.

Having spent 15+ years on the PR agency side, I know this first-hand. Because the reality is that even if you orchestrate the most fabulous event or develop a well-thought-out pitch, if it's not crafted in a way that fits the editor or reporter's needs, you're probably not going to get a story.

Same Rules Apply for Syndicated Content
You've got to understand the publication and their needs and objectives. Ultimately, if syndicated content providers don't create content that publications want, the publications are not going to use it. It's pretty simple.

That's why Family Features set out to learn, from journalists themselves, how we could better serve their content needs and ultimately deliver content that helps them do their jobs.

Mirror, Mirror on the Wall: 15 Tips to Make Your Mat Release Content the Best of All

Ornate mirror on a green wallEditors are inundated with content daily, but that doesn't mean it's all worthy of their attention. So, how do you ensure your mat release or feature project is the object of their editorial desire (OED)?

Luckily for you, this year alone, our media team has been on the road meeting with over 60 publishing partners across the country to determine their content needs. When we're not meeting face-to-face with editors, we're having honest-to-goodness, old school phone calls with them – over 100 per month to be exact – to not only build relationships but also to ask questions and listen to their needs.

5 Tips to Create an Award-Winning Mat Release

Man's arm holding up trophyEach year at Family Features, we evaluate and honor our top-performing client projects. These notable mat releases and feature articles stand out for a variety of reasons, but they all have one thing in common – they generated millions of impressions nationwide for their brands and products.

Not only do these annual awards give us the chance to celebrate our partners' success, but they also help us identify key elements that make a project successful.

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