Content is King, but Distribution is Definitely Queen

Royal crownWhile this isn't a ground breaking statement and I'm certainly not the first to say it – I think it's still a topic worthy of further discussion.

There's no denying that content creation is all the rage today. Everyone is a content publisher – from advertising agencies and PR firms to big-name brands, journalists and bloggers. The reality is anyone with internet access has a voice and can easily share their thoughts and opinions to a mass audience.

So, with all the content creation going on, it's more important than ever that you're able to rise above the noise, which certainly good content can help achieve. But, creating high-quality content just isn't enough. It's merely the first step.

Forty Years of Family Features (1974-2014)

Family Features staff standing in front of an old van in 1974/1975Family Features is celebrating its 40th anniversary this year and it's been an interesting journey to say the least. From our humble beginnings above a Chinese restaurant, to the multi-faceted, content marketing and distribution company we are today, we've experienced some interesting shifts in our business over the years.

Here are some highlights from the last 40 years.

Insights on Content Marketing World

The word "insight" spelled with magazine letter cut outsThis past week, 2,500 marketers from 50 countries descended upon Cleveland, Ohio for the hugely popular Content Marketing World conference. With 175 speakers and over 70 sponsors, attendees had the opportunity to glean insightful tips and emerging trends from companies like LinkedIn, Oracle, the Wall Street Journal and dozens of tech companies touting sophisticated marketing platforms and analytics.

Below are some thoughts and key takeaways from my personal perspective.

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