Creating Content that Works Year-Round

Creating ContentOur clients generally come to us with a content theme in mind. It may be an extension of an annual marketing campaign or it may coincide with a product launch or peak selling season for that product. Sometimes, those plans coincide with our strongest performing content categories: key dates and seasonal information. Other times, they do not.

Ditch the Crystal Ball - A Look at What Editors Want

Blue crystal ballWhen it comes to creating content, wouldn't it be great if you could somehow magically know exactly what kind of stories editors want? It would make your job so much easier – right? Fortunately for you, our team talks to editors every day about challenges they're facing, and what type of content and stories would help them do their jobs better and more efficiently.

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