Mirror, Mirror on the Wall: 15 Tips to Make Your Mat Release Content the Best of All

Ornate mirror on a green wallEditors are inundated with content daily, but that doesn't mean it's all worthy of their attention. So, how do you ensure your mat release or feature project is the object of their editorial desire (OED)?

Luckily for you, this year alone, our media team has been on the road meeting with over 60 publishing partners across the country to determine their content needs. When we're not meeting face-to-face with editors, we're having honest-to-goodness, old school phone calls with them – over 100 per month to be exact – to not only build relationships but also to ask questions and listen to their needs.

5 Tips to Create an Award-Winning Mat Release

Man's arm holding up trophyEach year at Family Features, we evaluate and honor our top-performing client projects. These notable mat releases and feature articles stand out for a variety of reasons, but they all have one thing in common – they generated millions of impressions nationwide for their brands and products.

Not only do these annual awards give us the chance to celebrate our partners' success, but they also help us identify key elements that make a project successful.

Strategies for Pitching Challenging Brands to the Media

Businessman climbing large rockPitching the media is certainly no walk in the park; in fact, it can sometimes feel more like climbing Mt. Everest. Some pitches are easier than others, and if you've been fortunate enough to do media outreach for a commodity board, government agency or cutting edge technology — consider yourself blessed, as editors tend to like this type of content.

But, even for the lucky ones, sometimes there is no news, or the news is boring. Perhaps you are facing negative sentiment in the media or fighting existing consumer perceptions. Maybe you are even talking about taboo topics, or heaven forbid, bodily functions.

Over the years, we have worked with a lot of brands — some more challenged to secure media coverage than others — and have uncovered strategies that can enhance your pitching success.

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