Sweet Treat Summertime

With eye-popping photos and sweet treat recipes for the whole family, Family Features and The Popcorn Board created a full-page Feature that was a summertime hit. The bright images and simple, scrumptious recipes showed the potential of what Family Features can do with high-quality materials.

 Dozens of media orders were placed immediately after the Feature was available for download, showing it popped out to editors looking for some tasty content – including this Editor/CEO:

Good afternoon, this week was a winner. Totally scrumptious, have to try these recipes before the Summer is out. Thanks Family Features for all the delicious treats we were able to post on our website.... :)”

Unique recipes like Coconut-Popcorn Crunch Pie and Down Home Apple Pie Popcorn made this project stand out. With a pop of blue to add a little color to the headline, this Feature scored big and is another great example of content marketing.

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Here are some tips to boost the publication and success of your content:

1. Craft attention-grabbing headlines. Here are Five Headline Tips.
2. Don’t skimp on photography. High-resolution photos can boost placements by 50 percent or more. Here are some Hacks for Food Photography.
3. Know your audience.
4. Be imaginative. There’s a lot of competition out there. Make your article unique.
5. Pay attention to the calendar and work ahead of the editorial “window.” See our Project Planner.
6. Be credible. Provide tips, lists, how-to information and make your product or service a part of the story or a solution to a problem.

Need help getting started?

Our media and creative teams are happy to help with ideas, helpful themes and free spec layouts. To learn how we can help, see our Case Studies or Contact Us.

Haley Vickers
Haley Vickers

Haley uses her journalism experience and editing skills to create engaging content for thousands of outlets within the Family Features media network. She has a Bachelor’s of Science in Mass Media: Multimedia Journalism from Northwest Missouri State University.

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