Inside an Editor’s Mind

Understanding the news cycle—including when and what an editor needs, and what their concerns are, leads to successful content marketing.

editorsMind700When submitting articles for publication, remember to:

                                                                • Understand the editor and their unique audience
                                                                • Be relevant and topical
                                                                • Provide useful, educational or entertaining content
                                                                • Include compelling graphics
                                                                • Be respectful of the editor’s time when following up

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