Senior Publications – Alive and Well, and Reaching a Growing Demographic

Every day, more members of the Baby Boomer generation turn 65 years old. By 2030, Census.gov projects there will be more than 70 million people in the U.S. age 65 or older. Because of its rapid growth, the senior demographic has become a strong, thriving market with expendable income.

Recently, the North American Mature Publishers Association (NAMPA) held its annual conference in Orlando, Florida. NAMPA members publish nearly 100 publications with a combined circulation of more than 4 million. Of these member publications, 23 were represented at the conference to exchange ideas with other publishing leaders.

Back-to-School Basics

As a parent, nothing is more important than your children’s safety, especially while they are away at school. The Family Features team worked with the Propane Education & Research Council to create a full-page, color Feature perfect for back-to-school season with tips that can help keep children safe at the bus stop, during the ride and after exiting the bus.

A Happy Home

If you own a home, it is possible to both make a positive impact on the environment and save some money. Together, Family Features and JCPenney Home Services created a Feature that shows how with eye-catching looks and tips which can help the average homeowner save cash and energy.

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