Use Formatted Content to Build Positive Brand Awareness
Approach:
An alternative fuel trade association looked to Family Features for a multi-faceted program that would deliver highquality, impactful digital, print and social media impressions while showing consumers how the product can be used as a safe, everyday alternative.
Results:
- More than 1,200 placements in digital and print publications nationwide, with 100% brand retention
- More than 320 million total impressions
- More than 50,000 social media impressions and 4,000 engagements
- More than 9 million Content Amplification impressions and 2,500 clicks
- A total ad equivalency of more than $1.5 million across all platforms
- An overall ROI of 123:1
Secrets to Success:
- Popular Themes: Creating a campaign that takes advantage of a popular theme – like senior care tips, for example – provides our comprehensive editorial network with timely, appealing content to maximize your brand’s exposure.
- Stunning Images: Highly visual content with appealing images tends to grab editors’ and readers’ eyes.
- Compelling Content: Editors search for themes first then photos and headlines. For best results, deliver a popular editorial hook, eye-catching images, an approachable headline and content readers can easily use.
What is a Feature?
Our most popular format among editors, Features are promoted across our digital, print and social media channels. Exclusive to Family Features, the Feature program offers the highest deliverables and includes 750-1,000 words, multiple images, a full-page layout, Social Media Amplification and cost-per-click Content Amplification.
Contact us for program details and pricing
Take a look at some of the top placements garnered in just a few weeks.
Click the images to enlarge. For print publications, click the arrows below a cover to see the project placement.
