Target Relevant Consumers with Senior Themed Content
Approach:
With an increased senior population projected in the coming decades, a nationwide company focused on elderly care partnered with Family Features to produce a full-page formatted Feature highlighting ways to improve the lives of seniors. An array of easy-to-follow tips, engaging images and promotion of the content via social media channels and cost-per-click promotion generated a successful project.
Results:
- More than 1,100 placements in digital and print publications, including more than 300 earned placements
- More than 220 million impressions in digital and print publications, including more than 8 million earned impressions
- More than 80,000 social media impressions and 6,500 social media engagements
- More than 3,800 Content Amplification clicks and 2.1 million impressions
- A total program ad equivalency of more than $1.1 million
- An overall ROI of 95:1
Secrets to Success:
- Popular Themes: Creating a campaign that takes advantage of a popular theme – like senior care tips, for example – provides our comprehensive editorial network with timely, appealing content to maximize your brand’s exposure.
- Stunning Images: Highly visual content with appealing images tends to grab editors’ and readers’ eyes.
- Compelling Content: Editors search for themes first then photos and headlines. For best results, deliver a popular editorial hook, eye-catching images, an approachable headline and content readers can easily use.
What is a Feature?
Our most popular format among editors, Features are promoted across our digital, print and social media channels. Exclusive to Family Features, the Feature program offers the highest deliverables and includes 750-1,000 words, multiple images, a full-page layout, Social Media Amplification and cost-per-click Content Amplification.
Contact us for program details and pricing
Take a look at some of the top placements garnered in just a few weeks.
Click the images to enlarge. For print publications, click the arrows below a cover to see the project placement.
