Target Relevant Consumers with Senior Themed Content
Learn more about this senior-focused, full-page Feature that achieved more than 300 earned placements and 8 million earned impressions.
Case Study Approach:
With an increased senior population projected in the coming decades, a nationwide company focused on elderly care partnered with Family Features to produce a full-page formatted Feature highlighting ways to improve the lives of seniors. An array of easy-to-follow tips, engaging images and promotion of the content via social media channels and cost-per-click promotion generated a successful project.
Case Study Results:
- More than 1,100 placements in digital and print publications, including more than 300 earned placementss
- More than 220 million impressions in digital and print publications, including more than 8 million earned impressions
- More than 80,000 social media impressions and 6,500 social media engagementss
- More than 3,800 Content Amplification clicks and 2.1 million impressions
- A total program ad equivalency of more than $1.1 million
- An overall ROI of 95:1
Secrets to Success:
- Popular Themes: Creating a campaign that takes advantage of a popular theme – like senior care tips, for example – provides our comprehensive editorial network with timely, appealing content to maximize your brand’s exposure.
- Stunning Images: Highly visual content with appealing images tends to grab editors’ and readers’ eyes.
- Compelling Content: Editors search for themes first then photos and headlines. For best results, deliver a popular editorial hook, eye-catching images, an approachable headline and content readers can easily use.
Some Valued Clients
