Frequently Asked Questions
Results and Reporting
When it comes to results reporting, we are meticulous about tracking, capturing and verifying your content placements via our comprehensive and easy-to-use reporting tools. We also guarantee there are no "smoke and mirrors" or outrageous multipliers with our impressions or placement numbers. We use outside firms to monitor and report print and online media usage and metrics, including Burrelle's Luce and Quantcast. In addition, we have an in-house clipping service to augment outside services and continually update online metrics.
Immediately – editors start downloading your content once it's posted on our site. Next, we start receiving electronic tear sheets and PDFs from editors within 1-2 weeks. Tear sheets of your project's print placements typically become available within 3-12 weeks of the project release date. We continue to process tear sheets for up to one year following your project's distribution. Online placements will happen immediately based on your desired release date to the media.
All projects include access to our live reporting site, for which all clients are assigned a username and password. Here you can view both top-level and detailed information in regard to editors downloading your content. You are also able to view which publications and media outlets have placed your content in their publications, and easily export and share this information with colleagues. Digital tear sheets and online screen captures are also available on the reporting site. Additionally, we can provide an archive CD or final project summary upon request.
Your results and ROI will vary depending on the content and timing of your project, but we guarantee a minimum of 600 total placements (print and online) and 11,500,000 impressions (print and online). In 2013, we generated an average of 858 total placements and 1,400,000 print clips circulation per project for our clients. Most importantly, these numbers do not include any outrageous readership multipliers or "mystery" placements. Our account managers will work closely with you to set realistic expectations and provide counsel to maximize your results.