Frequently Asked Questions

FAQs - Our Products and Services
Built around a key editorial theme, our 750-1,000 word Feature is a high-impact marketing strategy that positions your brand or product as a consumer solution. Full-Page Features contain multiple photos and sidebar material, and typically receive more front-page placements in newspapers and magazines. View examples of full-page features.

Our Product Roundups highlight 4-5 non-competitive products around a unified theme while delivering full-page placements. They are a cost-effective way to earn editorial coverage for your product or brand. Roundups cover everything from car care and DIY home tips to outdoor living, back-to-school essentials and more. View examples of product roundups.

Our Recipe Roundups highlight 3-4 non-competitive recipes around a unified theme while delivering full-page placements. They are a cost-effective way to earn editorial coverage for your product or brand. Roundups cover everything from healthy living and food trends to party fare, holiday favorites, comfort food recipes and more. View examples of recipe roundups.

A mat release is a short (typically 300-500 words), unformatted consumer-related article that editors use to fill sections of their newspapers, magazines and online sites. Mat releases typically contain light brand messages with consumer tips/takeaways, 1-2 photos and a company or brand website URL. View examples of mat releases.
Yes – we can extend your infographics across our online and print networks. We have multiple distribution options, including: Feature Distribution, which combines your infographic with our Full-Page Feature for high-impact placements; Stand-alone Distribution, where we pair your infographic with a 25-word introduction; and Release Distribution, which pairs your infographic with one of our mat releases. View examples of infographics.

Yes – we can embed your editorial video with your feature or release project for a small fee. We also have an additional option to distribute video content across hundreds of consumer and media sites, including networks such as AOL, The Huffington Post, Yahoo, and other sites. We have two distribution options: tip-oriented videos, which are more demonstrative in nature with light branding, and promotional videos, which are a great option for clients with more branded content. View examples of videos.

Tip-oriented videos should be from 1-3 minutes max with a suggested timeline of less than 2 minutes. Promotional videos can be between 30 and 60 seconds.

Yes, tip-oriented videos run as editorial content on relevant sites including and often AOL and Huffington Post websites. Promotional videos run as pre-roll content before relevant videos on related websites.

Target your coverage by promoting your content on sites based on website category, location or demographic. Receive guaranteed impressions and reporting on clicks, click rate, time spent on content, click throughs and social shares. View examples of native amplification.

Yes – our social amplification program can help you receive 20 times more impressions than standard postings by securing guaranteed impressions on Facebook and Pinterest with reporting on engagement included. Programs start at two-week duration and scalable options are available. We will promote your content via Family Features’ owned consumer content sites, and View examples of social media amplification.
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