Reach Readers, Drive Traffic with Home & Garden Content
A Fortune 1000 manufacturer of outdoor equipment and its agency asked Family Features to build a program that featured its products and provided consumers tips for getting outdoor spaces ready for spring and summer.
- More than 2,000 placements in digital and print publications nationwide, with 100% brand retention
- More than 660 million total impressions
- More than 160,000 social media impressions and 11,000 engagements
- More than 4,000 Content Amplification clicks and 13 million impressions
- A total ad equivalency of more than $3.1 million across all platforms
- An overall ROI of 210:1
Secrets to Success:
- Popular Themes: Creating a campaign that takes advantage of a popular theme – like senior care tips, for example – provides our comprehensive editorial network with timely, appealing content to maximize your brand’s exposure.
- Stunning Images: Highly visual content with appealing images tends to grab editors’ and readers’ eyes.
- Compelling Content: Editors search for themes first then photos and headlines. For best results, deliver a popular editorial hook, eye-catching images, an approachable headline and content readers can easily use.
What is a Feature?
Our most popular format among editors, Features are promoted across our digital, print and social media channels. Exclusive to Family Features, the Feature program offers the highest deliverables and includes 750-1,000 words, multiple images, a full-page layout, Social Media Amplification and cost-per-click Content Amplification.
Take a look at some of the top placements garnered in just a few weeks.
Click the images to enlarge. For print publications, click the arrows below a cover to see the project placement.