From the videos we watch to the publications we read, thousands of brands compete for our attention daily. According to Forbes, Americans encounter between 4,000-10,000 ads or brands on average per day, offering more channels, but also more challenges, for marketers to connect with consumers.

Editors are inundated with content daily, but that doesn't mean it's all worthy of their attention. So, how do you ensure your mat release or feature project is the object of their editorial desire (OED)?

Luckily for you, this year alone, our media team has been on the road meeting with over 60 publishing partners across the country to determine their content needs. When we're not meeting face-to-face with editors, we're having honest-to-goodness, old school phone calls with them – over 100 per month to be exact – to not only build relationships but also to ask questions and listen to their needs.

Perhaps you are already aware of this but this is the first time I’ve seen it in action. In March, Twitter released the ability to create an “intent” within an article that nudges/inspires the reader to tweet certain phrases from articles.

Here is an example of an article using this functionality – you have to scroll down to the article but you will see the intents right away because they are in blue with a little twitter bird.

I suggest you tweet this line right here!

Perhaps you are already aware of this but this is the first time I’ve seen it in action. In March, Twitter released the ability to create an “intent” within an article that nudges/inspires the reader to tweet certain phrases from articles.

Here is an example of an article using this functionality – you have to scroll down to the article but you will see the intents right away because they are in blue with a little twitter bird.

It is clear that people, not corporations, have the right to decide how their community develops," said Dryden Deputy Supervisor