Increase Brand Awareness with Premium Release and Social Media
Approach:
A leading window and door manufacturer looked to Family Features to help promote its newest home product line. Our team created a Premium Release program designed to deliver high-impact digital, print and social media placements featuring their products.
Results:
- More than 1,000 placements in digital and print publications nationwide
- More than 265 million total impressions, including more than 8.4 million print impressions
- More than 100,000 social media impressions and 10,500 engagements
- A total ad equivalency of more than $1.9 million across all platforms
- An overall ROI of 322:1
Secrets to Success:
- Popular Themes: Creating a campaign that takes advantage of a popular theme – like senior care tips, for example – provides our comprehensive editorial network with timely, appealing content to maximize your brand’s exposure.
- Stunning Images: Highly visual content with appealing images tends to grab editors’ and readers’ eyes.
- Compelling Content: Editors search for themes first then photos and headlines. For best results, deliver a popular editorial hook, eye-catching images, an approachable headline and content readers can easily use.
What is a Premium Releases?
Offering increased digital and print impressions, higher impact print coverage and both social media and cost-per-click content amplification, Premium Releases include a traditional 300-500-word Release as well as a professionally formatted half-page layout that helps deliver more placements and impressions.
Contact us for program details and pricing
Take a look at some of the top placements garnered in just a few weeks.
Click the images to enlarge. For print publications, click the arrows below a cover to see the project placement.
