Financial Services Company Sees Big Results with Content Marketing
Approach:
A financial services company with interests in banking and credit cards asked Family Features to create and distribute content that helped promote family travel using a survey conducted by a partner company that explored the connection between happiness and travel, and how consumers can maximize the joy they experience on vacation.
Results:
- More than 1,700 placements in digital and print publications nationwide, with 100% brand retention
- More than 215 million total impressions
- More than 230,000 social media impressions and 10,000 engagements
- A total ad equivalency of more than $850,000 across all platforms
- An overall ROI of 58:1
Secrets to Success:
- Popular Themes: Creating a campaign that takes advantage of a popular theme – like popular travel destinations, for example – provides our comprehensive editorial network with timely, appealing content to maximize your brand’s exposure.
- Stunning Images: Highly visual content with appealing images tends to grab editors’ and readers’ eyes.
- Compelling Content: Editors search for themes first then photos and headlines. For best results, deliver a popular editorial hook, eye-catching images, an approachable headline and content readers can easily use.
What is a Feature?
Our most popular format among editors, Features are promoted across our digital, print and social media channels. Exclusive to Family Features, the Feature program offers the highest deliverables and includes 750-1,000 words, multiple images, a full-page layout, Social Media Amplification and cost-per-click Content Amplification.
Contact us for program details and pricing
Take a look at some of the top placements garnered in just a few weeks.
Click the images to enlarge. For print publications, click the arrows below a cover to see the project placement.
