Earn Impressions for Your Nonprofit Organization
Approach:
A nonprofit association committed to improving heart health sought to provide consumers with nutritious, plant-forward dishes and tasked Family Features with creating a full-page formatted Feature including recipes and eye-catching images. The program also included promotion via social media channels and a cost-per-click campaign to amplify the content’s exposure to readers.
Results:
- More than 2,500 placements in digital and print publications, including more than 880 earned placements
- More than 450 million impressions in digital and print publications, including more than 20 million earned impressions
- More than 225,000 social media impressions and 22,000 social
- More than 4,900 Content Amplification clicks and 2.2 million impressions
- A total program ad equivalency of more than $1.1 million
- An overall ROI of 110:1
Secrets to Success:
- Popular Themes: Creating a campaign that takes advantage of a popular theme – like healthy seasonal recipes, for example – provides our comprehensive editorial network with timely, appealing content to maximize your brand’s exposure.
- Stunning Images: Highly visual content with appealing images tends to grab editors’ and readers’ eyes.
- Compelling Content: Editors search for themes first then photos and headlines. For best results, deliver a popular editorial hook, eye-catching images, an approachable headline and content readers can easily use.
What is a Feature?
Our most popular format among editors, Features are promoted across our digital, print and social media channels. Exclusive to Family Features, the Feature program offers the highest deliverables and includes 750-1,000 words, multiple images, a full-page layout, Social Media Amplification and cost-per-click Content Amplification.
Contact us for program details and pricing
Take a look at some of the top placements garnered in just a few weeks.
Click the images to enlarge. For print publications, click the arrows below a cover to see the project placement.
