Frequently Asked Questions

We help you craft a story for your brand or product/service that appeals to editors. We then shape your messaging into a variety of formats, including full-page features, mat releases, product roundups, infographics and more. Your project is distributed to our network of over 10,000 editors, who receive the content for free. Lastly, we provide detailed reporting and clips at the end of your project so you can easily merchandise and take credit for the results.

We work with leading Fortune 500 companies, top PR firms, associations, commodity boards and government agencies. View a partial client list.

Built around a key editorial theme, our 750-1,000 word Feature is a high-impact marketing strategy that positions your brand or product as a consumer solution. Full-Page Features contain multiple photos and sidebar material, and typically receive more front-page placements in newspapers and magazines. View examples of full-page features.

Family Features was established in 1974 and is headquartered in Mission, Kansas – a suburb of Kansas City. This year, we're celebrating 42 years of creating local market content and providing editorial solutions for both our clients and media customers.

Our Product Roundups highlight 4-5 non-competitive products around a unified theme while delivering full-page placements. They are a cost-effective way to earn editorial coverage for your product or brand. Roundups cover everything from car care and DIY home tips to outdoor living, back-to-school essentials and more. View examples of product roundups.

Our Recipe Roundups highlight 3-4 non-competitive recipes around a unified theme while delivering full-page placements. They are a cost-effective way to earn editorial coverage for your product or brand. Roundups cover everything from healthy living and food trends to party fare, holiday favorites, comfort food recipes and more. View examples of recipe roundups.

A mat release is a short (typically 300-500 words), unformatted consumer-related article that editors use to fill sections of their newspapers, magazines and online sites. Mat releases typically contain light brand messages with consumer tips/takeaways, 1-2 photos and a company or brand website URL. View examples of mat releases.

Yes – we can extend your infographics across our online and print networks. We have multiple distribution options, including: Feature Distribution, which combines your infographic with our Full-Page Feature for high-impact placements; Stand-alone Distribution, where we pair your infographic with a 25-word introduction; and Release Distribution, which pairs your infographic with one of our mat releases. View examples of infographics.

Yes – we can embed your editorial video with your feature or release project for a small fee. We also have an additional option to distribute video content across hundreds of consumer and media sites, including networks such as AOL, The Huffington Post, Yahoo, Monkeysee.com and other sites. We have two distribution options: tip-oriented videos, which are more demonstrative in nature with light branding, and promotional videos, which are a great option for clients with more branded content. View examples of videos.

Tip-oriented videos should be from 1-3 minutes max with a suggested timeline of less than 2 minutes. Promotional videos can be between 30 and 60 seconds.