Fresh Inspiration with the National Watermelon Promotion Board

Together with the National Watermelon Promotion Board, Family Features developed a year-long program – consisting of 1 Feature, 4 Releases and a Recipe Roundup – resulting in more than 623 million impressions nationwide. The program’s success was based on content that utilized strategic timing of key editorial themes while featuring a variety of watermelon recipes, healthy living tips and creative cooking information.