Fresh Inspiration with the National Watermelon Promotion Board

Together with the National Watermelon Promotion Board, Family Features developed a year-long program – consisting of 1 Feature, 4 Releases and a Recipe Roundup – resulting in more than 623 million impressions nationwide. The program’s success was based on content that utilized strategic timing of key editorial themes while featuring a variety of watermelon recipes, healthy living tips and creative cooking information.

National Watermelon Board Project Montage

Results

  • More than 800 print placements
  • 588MM+ online impressions
  • Over 50% of placements in 4-color
  • Over 40% of placements on Front-Page
  • 100% brand retention

Find Out What We Can Do For You

Coast-to-Coast Coverage

Sample Outlets Include
  • Chicago Sun-Times - Chicago, IL
  • St. Paul Pioneer Press - Saint Paul, MN
  • Columbia Basin Ruralite - Hillsboro, OR
  • The News-Sentinel - Fort Wayne, IN
  • Milwaukee Journal Sentinel - Milwaukee, WI
  • The Monitor - McAllen, TX
  • Fort Bend Lifestyle and Homes - Stafford, TX
  • Lexington Herald-Leader - Lexington, KY