Together with the National Watermelon Promotion Board, Family Features developed a year-long program – consisting of 1 Feature, 4 Releases and a Recipe Roundup – resulting in more than 623 million impressions nationwide. The program’s success was based on content that utilized strategic timing of key editorial themes while featuring a variety of watermelon recipes, healthy living tips and creative cooking information.
Results
- More than 800 print placements
- 588MM+ online impressions
- Over 50% of placements in 4-color
- Over 40% of placements on Front-Page
- 100% brand retention
Coast-to-Coast Coverage
Sample Outlets Include
- Chicago Sun-Times - Chicago, IL
- St. Paul Pioneer Press - Saint Paul, MN
- Columbia Basin Ruralite - Hillsboro, OR
- The News-Sentinel - Fort Wayne, IN
- Milwaukee Journal Sentinel - Milwaukee, WI
- The Monitor - McAllen, TX
- Fort Bend Lifestyle and Homes - Stafford, TX
- Lexington Herald-Leader - Lexington, KY