The holiday season is a critical time in most annual marketing plans. It’s the last chance to reach your goals before the end of the year and a great opportunity to get your brand’s content in front of a larger audience. After all, when else can you capture the attention of so many people looking for seasonal recipes, gift ideas and other holiday content at once? From Halloween to New Year’s, there’s plenty of holidays to create a content strategy around.

Well-crafted, engaging content is merely the beginning of a successful marketing strategy. The next step is getting your content the attention it deserves and reaching a wide audience. With a constant flow of content in the marketing world, it’s important to stand out from the crowd.

Great content is an essential piece of the puzzle, but an effective distribution strategy can make all the difference. After all, what good is your brand’s message if no one sees it?

The Family Features team is excited to welcome our new Digital Design Specialist, Michael Zuniga. Check out our interview with Michael to learn more about his background, interests and new role.