In the context of a global health crisis, it can be a challenge for marketers to strike the right balance between providing useful information and avoiding the appearance of tone-deafness. Facing such a dilemma, many brands choose to pull back on their content strategy. However, our insight shows there’s no better time to supply useful content.

At Family Features, we produce content on a wide variety of topics. From business and finance to health and education, lifestyle content comes in many shapes and forms. Now we have a new method of distributing it to editors and readers.

Our new Lifestyle Video Production & Distribution projects are easy, stress-free and provide visually appealing information for editors that put your brand’s message out there for the world to see.

Weeks into the COVID-19 pandemic, a great deal of uncertainty remains. In fact, it may seem that the only thing certain is how significantly COVID-19 has altered our way of life. These unprecedented times call for a new way of thinking about content, but savvy brands are adapting their strategies to connect with consumers in ways they never have before.