Sometimes, in the marketing world, the best-laid plans don’t pan out. Whether it’s unforeseen circumstances, deadlines that creep up or just hectic day-to-day schedules, it can be easy to fall behind. We get it, and we understand the stress that comes from falling behind and dealing with tight deadlines. Fortunately, our Content Development team is nimble and ready to lend a hand.

With a new year fast approaching, it’s time to make sure your content strategy is in tip-top shape. One of the most important building blocks of a successful strategy is having a captivating and relevant theme. Using the right theme can help you craft timely, engaging content to connect with consumers. If you’re unsure how to use and choose the right themes, our team is here to guide you step-by-step and take your content marketing to the next level.

Let’s take a closer look at themes and learn why they’re an integral part of a strong content strategy:

After the COVID-19 pandemic, this year is likely going to be all about the excitement and thrill of travel. Whether it’s near or far, travel tips and destination content are hot in our editorial network. "US travel search rose 19% since the end of 2020," according to Microsoft.

From travel hacks to packing advice and budget-friendly trips, editors are looking for quality vacation content. If you’re looking to put your brand on the map this travel season, here are a few relevant content ideas to get you started.