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Rolling into the third quarter may be a relief, but it can also be a reality check with only six months left to hit your annual goals. Now is a great time to pause and check on your progress! Whether you need to reevaluate your strategy or simply refresh your content, it’s not too late to reach your marketing goals.

As we head into the second half of the year, take a look at helpful tips and timely themes that can boost your content marketing strategy:

1. Assess what you’ve accomplished and what you still need to tackle. It’s a smart idea to revisit your initial yearly goals and see how far you’ve come. You may need to adjust your overall strategy, boost your digital marketing with a new social platform or experiment with a new format, like video.

2. Seek out partners to maximize success. An experienced content partner can help you stay on track with fresh content ideas, bolster distribution and offer custom solutions and insight on best practices. 

3. Plan ahead for major themes that align with your brand’s messages. Timeliness can make a huge impact on the success of your campaign. You’ll want to stay ahead of upcoming trends and themes to help you stand out from the crowd and boost brand awareness.

Q3 Theme Ideas

  • Back to School – This is one of the most popular themes of Q3 (and the entire year) with many students and families searching for school supplies, educational tools and wellness tips. Last year, 56% of back-to-class shoppers started browsing and buying as of early July, according to As far as spending goes, “back-to-school families plan to spend $864 on average” and “college students and their families plan to spend $1,199.”

  • Fall Home & Garden – As the weather cools, many homeowners will prepare their homes, lawns and gardens for the upcoming season. It’s also a popular time for home improvements and interior upgrades. if you have relevant content, this is a great theme for your next campaign.
     fall image 
  • Seasonal Recipes – Keep up with seasonal flavors and recipes to inspire consumers. From easy weeknight meals for busy school nights to cozy comfort foods, you can reach your audience with a delicious solution.

  • Tailgating – Football season means watch parties and festive game day food. Nearly 80% of the U.S. population tailgates, according to National Today. You can get your brand in front of fans by sharing ideas for game day fun.

  • Halloween – With the U.S. spending an estimated $10 billion on Halloween celebrations, according to research published on, you won’t miss out on this popular holiday. In fact, 148 million Americans celebrate Halloween, making it a great way to connect with consumers looking for spooktacular content.


We’re here to support your success in Q3 and beyond. Give us a call to learn how we can work together to make next quarter your best one yet!