How you choose to promote and share your brand’s content can make a huge difference in its overall success. While there are many types of print and digital media, one of the most powerful and effective ways to get consumers to interact and engage with your content is through video.

A top goal for many brands is to leave an impression. Videos are one of the most effective tools for high-volume views and social engagements. With the oversaturation of content on the internet, it’s a great way for your brand to stand out from the crowd and grab attention. 

Whether you’re sharing a creative recipe video or providing a step-by-step home DIY tutorial, video is an excellent way to showcase your brand’s product and connect with your target audience.

4 Benefits of Adding Video to Your Marketing Strategy:

1. Encourages Engagement - Video encourages consumers to engage and interact with your content. You’ll also get fast and direct insight into the success of your marketing campaign with click-through rates, impressions, video views, comments and likes.

2. Expands Reach & Longevity - Using video helps your content spread faster and can boost credibility. People are likely to share videos with their social circle, which can help your content spread organically and gain trust for your brand.

3. Drives Traffic - Video has a higher click-through rate that can help increase traffic to your website or social media platforms. This can give your brand more visibility and lead consumers to see more of your content.

4. Grabs Attention - Video is visually appealing, eye-catching and leaves a strong impression. With the digital world at our fingertips, video is an easy way to grab and keep consumers’ attention. 

When adding video to your digital marketing strategy, it’s important to focus on a concise theme and message. You can try promoting your brand or product with helpful tips or takeaways paired with engaging visuals and movement that demands attention. Typically, the best performing editorial videos are 1 to 2 minutes long. Another good practice is to include subtitles, since many social media platforms automatically mute them as users scroll through their feeds. This improves the likelihood that people will continue watch your video.

If creating a video strategy sounds intimidating, a trusted content marketing partner can be a valuable resource to help you save time and money. They can work with you to plan, create and distribute a custom video to ensure you reach your marketing goals.

Contact us for questions or to learn more!