The holiday season is a critical time in most annual marketing plans. It’s the last chance to reach your goals before the end of the year and a great opportunity to get your brand’s content in front of a larger audience. After all, when else can you capture the attention of so many people looking for seasonal recipes, gift ideas and other holiday content at once? From Halloween to New Year’s, there’s plenty of holidays to create a content strategy around.
With many brands implementing a holiday marketing strategy and taking advantage of this time of year, you’ll want to make sure your content stands out from the crowd. A well-planned marketing strategy is key to a successful holiday season.
Here are three tips for to make your brand the star of the holidays:
1. Assess what you’ve accomplished this year and what goals you still need to reach.
The holiday season marks the end of the year and Q4. This can often be a stressful time as you try to end the year on a high note. It’s also a perfect time to address your brand’s overall goals and tie up any loose threads. It may be time to re-evaluate your strategy to get the results your brand needs. Your team may need to brainstorm fresh ideas or review best practices and current trends. To help ensure you have a well-crafted marketing plan for the holiday season, an experienced content partner can be a big help. From custom content solutions to nationwide distribution, a content partner can help relieve the stress and pressure of holiday planning.
2. Plan ahead for major themes that align with your brand.
Whether it’s Thanksgiving, Hanukkah or Christmas, each holiday comes with plenty of opportunities to create relevant content. However, some holidays may be a better fit than others and it’s a good idea to find which ones to focus on for maximum results. Choose specific holidays or timely themes that align with your brand’s message, such as holiday dinner recipes, DIY home decor or unique gift ideas. No matter which holidays you have a marketing campaign for, each one should be planned out in advance so it’s not a rush to the finish line and you can gain the most exposure for your brand.
3. Understand what editors are looking for.
Putting yourself in the shoes of editors and understanding what types of content they need can make all the difference in getting your brand noticed. Editors are looking for a variety of well-crafted, engaging holiday content alongside eye-catching images. Since this is also one of the busiest times of year for them, too, most print and digital publications gather holiday content months ahead of time. If your goal is to secure high-quality placements and reach a wide audience of consumers, you’ll want to have your content wrapped up and ready to go as early as possible.
Need content inspiration?
Editors are currently seeking in-demand themes like:
• Holiday hosting and entertaining tips
• Home upgrades before the holidays
• Delicious, seasonal recipes
• Gift ideas and inspiration
• Festive desserts and party food
• DIY crafts and holiday decor
• Holiday themed activities for family fun
Get ready to wrap up your holiday season with a bow! With a strong content strategy and timely content, your brand can come out on top.
Have questions? Contact us to learn more.