Making Creative Social Media Content a Priority

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Family Features’ Social Media Amplification programs allow you to add a social media presence to any campaign, no matter the size or topic. With each campaign, we offer guaranteed impressions and engagements across multiple social platforms. 

Learn how you can use our social media programs to reach more consumers, increase brand awareness and take your project to the next level.

How it Works:

Depending on the theme of your content, we post your project on one of our proprietary consumer-facing sites, Culinary.net or eLivingtoday.com. Next, we promote your content using paid and organic posts on our Pinterest, Facebook, Instagram and Twitter platforms for guaranteed results.

Tips & Examples to Start Your Social Campaign:

Food Content Social Campaign:

Using your brand's food or recipe themed project, we add promotion on Culinary.net's Facebook, Pinterest, Instagram and Twitter accounts.

What we need from your brand:
• An appetizing, appealing high-resolution image of your recipe. We typically like photos of food with props such as napkins or silverware. We recommend not including hands or people prepping the food in the photo, as this is a food/recipe-driven platform.
• A short tip or key message about your content – a couple sentences of copy at most.
• A link to the content or recipe housed on the client’s site, if desired.
• Any desired hashtags for inclusion on the Instagram post.

Lifestyle and Home & Garden Social Campaign:

With your brand's lifestyle themed project, we add promotion on eLivingtoday.com's Facebook, Pinterest, Instagram and Twitter accounts.

What we need from your brand:
• An attractive, high-resolution image (typically focused on people or living spaces) that appropriately pairs with your brand/content.
• A short tip or key message about your content – a couple sentences of copy at most.
• A link to content housed on the client’s site, if desired.
• Any desired hashtags for inclusion on the Instagram post.

Also, please provide links to your social channels. If given permission, we can add you as a “Paid Partner” on certain platforms (typically Facebook and Instagram).

Your content will receive distribution across our content feeds, allowing you to secure traditional digital media placements as well as reporting on impressions, clicks, likes, comments, shares and repins (Pinterest). Social Media Amplification can be added to any of our programs. Social media campaigns are run in two-week increments; scalable options for securing additional impressions and engagements are available.

If you're interested in adding Social Media Amplification to your content strategy, contact us today or view our Case Studies to see past projects!

Culinary.net Social Media Amplification example:

Facebook:

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Pinterest:

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Instagram:

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Twitter:
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Haley Vickers
Haley Vickers

As an Editorial Assistant, Haley uses her past journalism experience and editing skills to help create content, edit photos, design layouts, prepare files for online distribution and assist in social media platforms for food/recipe content. She is a graduate, earning a Bachelor’s of Science in Mass Media: Multimedia Journalism from Northwest Missouri State University.

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