The NAHB International Builders’ Show (IBS) attracts more than 1,400 exhibitors to Las Vegas as the largest annual light construction show in the world, which is why Family Features sent two staff members to this year’s event.
Nancy Hanks and Lindsey Horstmann, two members of our sales team, took to the skies to connect with past, present and (hopefully) future clients in the city of lights and see their latest, in-demand products.
“Our goal at the show was to help the organizations connect with consumers,” Hanks said. “We really wanted to seek out the consumer-facing brands and make them aware of our strategies and abilities. We wanted to show how we can support their brand awareness methods.”
Hanks and Horstmann spent time connecting with public relations and marketing members at each exhibit. They explained what Family Features can help consumer-facing brands achieve and even shared samples with potential clients.
“We would explain that Family Features creates these editorial pieces,” Horstmann said. “We are positioning the brand as a subject-matter expert. It’s lightly branded content and, once it’s created, we distribute it to our network of editors consisting of about 4,000 publications across the country. I think that is what impressed people the most.”
After show hours, they did have a little bit of fun while in the iconic city.
“It was honestly great for team bonding,” Hanks said. “It was a lot of time spent together. Great food. Las Vegas has everything. It’s a foodie person’s delight. All the big names have restaurants there.”
While Hanks enjoyed the food, Horstmann had something else in mind. “I celebrated the end of the show with ziplining on Fremont Street!” Horstmann said.
To see what we can do for consumer home and garden brands, read this Case Study.