As a parent, nothing is more important than your children’s safety, especially while they are away at school. The Family Features team worked with the Propane Education & Research Council to create a full-page, color Feature perfect for back-to-school season with tips that can help keep children safe at the bus stop, during the ride and after exiting the bus.
This Feature highlights useful school bus safety tips for parents of the millions of school-age children who ride the bus each day and breaks it down into the three safety categories. With joyous photos and a bright, iconic yellow pop akin to school buses, these images work with the tips to provide visuals that bring the Feature to life. The content also includes a helpful sidebar explaining the benefits of propane buses used in school districts across the country.
In just a couple days of distribution, the project received 18 downloads, serving as another great piece of content marketing that helps meet a need for editors looking for back-to-school content.