Back-to-School Basics

As a parent, nothing is more important than your children’s safety, especially while they are away at school. The Family Features team worked with the Propane Education & Research Council to create a full-page, color Feature perfect for back-to-school season with tips that can help keep children safe at the bus stop, during the ride and after exiting the bus.

 14424 press

This Feature highlights useful school bus safety tips for parents of the millions of school-age children who ride the bus each day and breaks it down into the three safety categories. With joyous photos and a bright, iconic yellow pop akin to school buses, these images work with the tips to provide visuals that bring the Feature to life. The content also includes a helpful sidebar explaining the benefits of propane buses used in school districts across the country.

In just a couple days of distribution, the project received 18 downloads, serving as another great piece of content marketing that helps meet a need for editors looking for back-to-school content.

Our media and creative teams are happy to help with ideas, helpful themes and free spec layouts. To learn how we can help, see our Case Studies or Contact Us.

Haley Vickers
Haley Vickers

As an Editorial Assistant, Haley uses her past journalism experience and editing skills to help create content, edit content and prepare files for online distribution for Family Features. She is a recent graduate, earning a Bachelor’s of Science in Mass Media: Multimedia Journalism from Northwest Missouri State University.

Like what you've read? Don't miss our next post.

First Name * Last Name *
Email *