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Mat Releases | Earned Media Coverage | Family Features Editorial Syndicate

Written by Haley Vickers

With food, customization can sometimes be key as many people enjoy crafting dishes that fit their personal tastes. With this trendy project, “Throw a Hot-Pot Dinner Party,” Family Features worked with McCormick to share three customizable, mouth-watering, ready-to-serve dishes. The eye-catching images feature multiple details and colors, which makes them jump off the page for editors and readers. Each photo shows garnishes, placemats and, of course, a hot-pot recipe.

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With detailed recipes, this piece makes for excellent content marketing. It provides instructions for three different broths and a sauce to accompany each. The Family Features production team added a fun pop of color to the headline to pull editors in to the project.

Haley Vickers
Haley Vickers

As an Editorial Assistant, Haley uses her past journalism experience and editing skills to help create content, edit content and prepare files for online distribution for Family Features. She is a recent graduate, earning a Bachelor’s of Science in Mass Media: Multimedia Journalism from Northwest Missouri State University.