With food, customization can sometimes be key as many people enjoy crafting dishes that fit their personal tastes. With this trendy project, “Throw a Hot-Pot Dinner Party,” Family Features worked with McCormick to share three customizable, mouth-watering, ready-to-serve dishes. The eye-catching images feature multiple details and colors, which makes them jump off the page for editors and readers. Each photo shows garnishes, placemats and, of course, a hot-pot recipe.
With detailed recipes, this piece makes for excellent content marketing. It provides instructions for three different broths and a sauce to accompany each. The Family Features production team added a fun pop of color to the headline to pull editors in to the project.