FamilyFeatures LogoColor 300w

Appealing Content for African American Readers


Connecting with consumers is the primary objective for Family Features’ clients, but reaching a specific target audience is often a key secondary goal. This Premium Release on behalf of First Boulevard Bank, a Black-owned digital bank with a mission to close wealth gaps, appealed to African American publications and their readers with high-quality images and applicable budgeting advice.

15718 CS


  • More than 1,000 total placements, including more than 150 earned placements in digital and print publications
  • More than 1.9 million print impressions
  • More than 160 million total impressions, including 4.9 million earned impressions
  • More than 2,500 social media engagements
  • A total ad equivalency of more than $680,000 across all platforms

Results in African American Publications:

  • More than 340,000 earned impressions, in digital and print publications
  • 12 placements in digital and print publications

Secrets to Success:

  • Popular Themes: Creating a campaign that takes advantage of a popular theme – like budgeting tips, for example – provides our comprehensive editorial network with timely, appealing content to maximize your brand’s exposure. Need assistance picking the right theme? Our consultative team is here to help.
  • Stunning Images: Highly visual content with appealing images tends to grab editors’ and readers’ eyes.
  • Compelling Content: Editors search for themes first then photos and headlines. For best results, deliver a popular editorial hook, eye-catching images, an approachable headline and content readers can easily use.

Top Placements in African American Publications

  • Florida Courier & Daytona Times – 103,438
  • Arizona Informant – 19,500
  • Jacksonville Free Press – 45,256
  • New Pittsburgh Courier – 75,000
  • Harlem World Magazine – 55,000
  • Triangle Tribune – 21,500

Download Case Study PDF

Contact us for program details and pricing