Family Features

Resources

Metrics

Cost per Thousand (CPM)

CPM = Cost of 1 ad x 1000
                  Circulation

CPM for Family Features is determined by the Cost of one Feature or Release x 1000 / Circulation

ROI (Return on Investment) = Advertising Equivalency / Cost of Full-Page Feature or Mat Release

Advertising Equivalency = What it would cost to purchase the equivalent advertising space of your message placement. NOTE: The implied endoresment you receive from an editorial message placement creates even more value.

Impression = Circulation of a publication times total readers. Family Features calculates impressions based on 2.4 readers per copy. Source: National Newspaper Association

Web Audience Number: The Family Features Web Audience number is determined by Quantcast.com. This number represents the amount of visits to a site for an average month. Web Audience for sites not listed by Quantcast are self-reported.

Unique Page Views: Page views are determined by each visit to a Web site. Unique page views are commonly tracked to log the number of different visitors a Web site receives in a given time period. Page views are similar to impressions, which are commonly tracked by online advertisers.

Quantcast.com
Quantcast is a new media measurement service that enables advertisers to view audience reports for millions of sites and services to build their brands with confidence. The free service empowers publishers to demonstrate the unique value of their audiences by tagging their Web sites, videos, widgets and games for direct measurement.

Quantcast Corporation was founded in 2005 by a team of engineers and mathematicians committed to advancing the digital media industry. The Quantcast team has conducted extensive research and development to provide publishers with a free and easy way to report on the audience metrics that advertisers demand, including traffic, demographics and lifestyle assessments.

How Quantcast Works:
Quantcast uses three ways to estimate the amount of Web traffic to a site.

1. Panel-Based Data: A panel of several million people who anonymously share their Web usage history with Quantcast.com Using statistical techniques they project which sites the rest of the U.S. Web audience is visiting and publish basic profiles reflecting those estimates.
   
   Unfortunately, panels aren’t perfect. Panels have biases, and with millions of destinations on the Web, even a panel as large as theirs can’t do justice to niche audiences. So their analysis doesn’t end there.



2. Directly Measured Data: With a Web site publishers’ cooperation, Web visits can be counted directly and accurately through Quantcast’s Quantified Publisher tagging program. This program enables publishers to tag their sites and services for measurement free of charge. They can then gauge the actual reach, frequency and popularity of the publishers’ Web site.
   
   Direct measurement isn’t perfect either. Web logs ultimately measure page views, not people. Because of technical challenges like cookie deletion, it’s hard to know how many actual people are visiting, much less to get any insight about "who" they are. So Quantcast is still not done.



3. Holistic Model: Quantcast combines the directly measured data with the panel-based information and uses its Mass Inference algorithm to produce refined profiles that accurately represent Web audiences.