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Localization

Generate increased readership with local content.

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What makes suburban and community media outlets unique? It’s their focus on local content. Increasingly, editors are looking for a local angle that has relevance to their communities, and to their audiences.

We can help you increase the impact of your Full-Page Feature or Mat Release by providing editors with additional resource information. Our media Web site allows you to provide additional contact and resource information as editors review your material.

Here are some tips to help editors localize your content:

• Provide links and email addresses so editors can contact you for more information about your products, obtain samples or schedule an interview.
• Announce local contests and charitable causes, special events, celebrations and store openings.
• Provide a calendar of your road shows, media tours and product demonstrations.
• Recommend story ideas on local celebrities, chefs and retail merchants.