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MISSION,
KS (August 2, 2004) - In a recently
commissioned national research study, Family Features Editorial
Syndicate received the highest satisfaction rating among all
syndicated food content providers.
The
2004 food content study, an industry first, featured 2,000
surveys mailed to newspaper professionals across the U.S.
and a return rate of 30%. Results included demographic information,
syndicated content use, satisfaction ratings and newspaper
content needs for the future. Paramount Research of Coralville,
Iowa conducted the nationwide independent
research
study which was designed to explore the use of syndicated
food content, and to profile newspaper managers and editors.
When
asked to rate their general level of satisfaction with syndicated
food content providers, 64% of respondents rated Family Features
either 4 or 5 based on a 5 point system. This rating topped
all other nationally syndicated content firms.
"Satisfaction
ratings are comprised of a variety of factors" explains Brian
Agnes , Director of Marketing & Operations at Family Features.
"Customer service, value, relevance, responsiveness and ability
to provide solutions all factor in when measuring how satisfied
customers are with your product or service. This survey validates
what many of our editor
customers
share with us on a frequent basis-that Family Features provides
high quality food and lifestyle content that saves time, money
and drives readership."
Interested parties
can learn more about the survey results by contacting Family
Features at 1-800-800-5579 or by email at research@familyfeatures.com.
ABOUT
FAMILY FEATURES
Family Features Editorial Syndicate, headquartered in Mission
, KS , was established in 1974 and is a leading producer and
distributor of syndicated food and lifestyle content for the
national media - including thousands of newspapers, magazines
and online outlets. Family Features' clients include the nation's
top food, beverage and lifestyle products manufacturers, commodity
boards and associations, and their advertising and public
relations agencies. For more information about Family Features,
please visit www.familyfeatures.com or call
1-800-800-5579.
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