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"SHARE THE BOUNTY" RAISES AWARENESS FOR HUNGER RELIEF

MISSION, KS (December 13, 2004) - To help publicize local and national hunger relief efforts, Family Features Editorial Syndicate, in cooperation with General Mills, Inc., Campbell Soup Company and Nestlé USA, Inc. has produced and distributed "Share The Bounty - Feed the Hungry" - a free, fully formatted editorial feature for newspapers and magazines across the United States.

Share the Bounty , designed as a full-page, full color editorial feature, seeks to raise awareness of hunger relief, and highlight local and national efforts to help the hungry. Family Features made the feature available to thousands of newspapers, magazines and online sites, and estimates are that 25 million people will see the feature in their local food and lifestyle section.

Within the feature, readers will find a number of ways they can help the hungry - from community programs to national organizations. In addition, General Mills, Campbell's and Nestlé's have contributed their favorite recipes to the feature to serve as tasty examples for fund-raising potluck dinners and bake sales.

Editors are encouraged to run the feature to generate public and media awareness of  hunger issues and to help raise public contributions to hunger relief organizations during  the post holiday season - a time when food bank stores are typically in greatest need of donations. The feature was also designed to support localized content so editors can highlight their own community's efforts to feed the hungry.

"We want to thank our industry sponsors and the publications in our syndication network for helping in this worthy cause" says Dena Strum Klein , President of Family Features. "The Department of Agriculture recently released a report indicating that nearly 13 million American families didn't have enough food or worried about someone in the family going hungry last year. As we celebrate our 30th year as a syndicated provider of food and lifestyle content, we believe this feature is one of the ways we can put our resources to work to give back to those less fortunate. Publicizing community and corporate initiatives, and such notable organizations as America 's Second Harvest, The Great American Bake Sale program, sponsored by Parade Magazine and Share Our Strength, and The Hunger Site is our way of saying thank you to those who do so much good for so many."

If you're an editor and would like more information about running Share the Bounty in your publication, please visit Family Features' editor site. Others are encouraged to visit www.culinary.net for recipes, tips and resources to support hunger relief.

ABOUT FAMILY FEATURES

Family Features Editorial Syndicate, headquartered in Mission , KS , was established in 1974 and is a leading producer and distributor of syndicated food and lifestyle content for the national media - including thousands of newspapers, magazines and online outlets. Family Features' clients include the nation's top food, beverage and lifestyle products manufacturers, commodity boards and associations, and their advertising and public relations agencies. For more information about Family Features, please visit www.familyfeatures.com or call 1-800-800-5579.

 

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