Cause Marketing Matters
Consumers are paying attention to more than just ads. The American Marketing Association reports that 1 out of 3 consumers said they would be more likely to buy a product or service if they knew that a certain amount of the purchase price was being donated directly to a cause or campaign. Some other interesting findings:
• 40 percent of women are more likely to buy products
associated with a charitable campaign.
• 46 percent of 18 to 24 year olds were more likely to buy
products associated with a charitable campaign.
For more information and resources on cause marketing, check out the links below:
Articles:
US News & World Report recently ran an article on how cause marketing benefits businesses. Read more
The 2007 PR Week / Barkley Cause Survey reveals that philanthropic activities can drive business success. Read more
Resources:
The Independent Sector's Mission & Market: The Resource Center for Effective Corporate-Nonprofit Partnerships provides the resources nonprofits and corporate executives need to help them build partnerships that enhance both mission and goals. Read more
Cause Marketing Forum is another resource that provides articles, case studies and best practices for businesses and nonprofits. There is also a Find a Partner section that lists nonprofits searching for corporate partners. Read more
Cause Marketer features information on the latest work in the field, picks for new cause marketing campaigns, and links to other cause marketing sites. Read more
