Green Design
You can do more than market your green products – you can design your marketing to be green, as well.

Why Marketing Green Matters
Tune into this video about a seminar on green marketing and why it matters, sponsored by the Institute for Sustainable Communication.

Green Design How-to
A Field Guide: Eco-friendly, Efficient, and Effective Print, by Monadnock Paper Mills, is a handbook for graphic arts professionals. It discusses alternatives for design decisions that support sustainability without sacrificing style and impact. The guide also presents information from choosing a paper source to binding the finished piece, including paper types, contents and chemical labeling; sizing to reduce paper waste; inks, finishing techniques, and coatings; binding; printing processes; and the use of environmental logos.

Paper Matters
Here is a calculator to help you determine the environmental savings of using various recycled papers.

Most graphics professionals look for a few things in a paper: high quality, ease of use, and a low price. But there's more to it than that. Understand the ecological impact of the paper you use.