Content is King
Newspaper, special sections and niche editors want to see strong copy that meets their reader's needs.
Good Books
Kenneth W. O'Quinn spent 21 years writing for the Associated Press. When asked what books PR professionals should use to improve their writing, this is what he said;
"The Elements of Journalism: What Newspeople Should Know and the Public Should Expect," by Bill Kovach and Tom Rosenstiel is the best book out there for anybody in communications. Another is a book by the Poynter Institute's Chip Scanlan, titled "Reporting and Writing Basics for the 21st Century." If you want great understanding of journalistic writing and how journalists think - start there.
Read more of what O'Quinn has to say about PR writing at the Bull Dog Reporter.
Not Sounding Like a Commercial
Jeff Crilley is a journalist who has dealt with PR people for years. He has some practical advice about writing press releases and other copy. Jeff Crilley.com
Effective Publicity
This is a short video from Jeff Crilley with tips on writing PR articles.
Video.
Simplicity is Key
Media Bullseye ran this article with simple, do-able tips for making your writing stronger and more marketable. When It Comes to PR Writing, Only One Thing Beats Talent...
PR Tools
PRSA has archived articles on improving your writing: PRSA and search for articles on writing.
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