Together with the National Endowment for Financial Education, Family Features generated over 109 MM impressions nationwide, delivering tips to help consumers commit to improving their finances and tackle their financial goals in 2017. This content campaign included print and digital distribution of a basic mat release, in addition to guaranteed coverage, tracking and reporting.
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Family Features partnered with the National Endowment for Financial Education to create an educational Feature focusing on providing financial statistics of millennial parents and delivering money management tips for a brighter financial future. This campaign utilized our Feature program, which included design of full-page layout, print and digital distribution, incorporation of infographic in to content, social media amplification, as well as guaranteed coverage, tracking and reporting.
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Together with the American Optometric Association, Family Features created a health and wellness program to educate readers on eye safety and lifestyle changes to improve overall health. This campaign utilized our Premium Release program, which included multiple formats distributed across print and digital channels, as well as social media amplification.
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Briggs & Stratton collaborated with Family Features to provide homeowners with easy tips to clean and update outdoor living environments in preparation for warm weather. This program generated over 110 MM impressions and included a basic release, print and digital distribution in addition to guaranteed coverage, tracking and reporting.
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Together with the Army National Guard, Family Features created a buzz-worthy campaign to bring awareness to the benefits of avoiding electronics for better sleep. As part of the Guard Your Health campaign, this program included design of a full-page Feature layout, print and digital distribution in addition to guaranteed coverage, tracking and reporting.
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Together with ClosetMaid, Family Features generated more than 310 MM impressions nationwide to help consumers organize their space while creating their dream closet by providing time saving tricks, design ideas and budget friendly tips. This campaign included design of a full-page Feature, print and digital distribution, and social media amplification of content.
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The Family Features team created a mouthwatering Feature campaign that provided easy ways to step up your holiday leftovers and put a fresh twist on sandwiches. Program included design of a full-page Feature layout, print and digital distribution, social media amplification of content and guaranteed coverage, tracking and reporting.
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Together with the National Watermelon Promotion Board, Family Features developed a year-long program – consisting of 1 Feature, 4 Releases and a Recipe Roundup – resulting in more than 623 million impressions nationwide.
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Family Features partnered with Hungry Jack Potatoes to secure more than 1,100 quality placements in local media outlets across 90% of the country. The project featured tips and recipes incorporating Hungry Jack Potatoes to make delicious and satisfying brunch dishes for any occasion.
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Together with Mikasa, Family Features reached consumers across 86% of the country with recipes and tips to help take the stress out of holiday gatherings, resulting in over 24MM impressions nationwide.
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With an objective to bring cost-effective and durable storage products to consumers nationwide, Family Features helped ClosetMaid reach millions of U.S. consumers across more than 75% of the country. The project featured tips incorporating ClosetMaid products for easy organizing that will leave your home clutter free in no time.
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In an effort to increase awareness about the importance of vaccinations, the Centers for Disease Control partnered with Family Features to extend their public education campaign by securing quality print and online placements in local media outlets across the country.
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Increasing Awareness about the Cost of Long-Term Care
About 70% of Americans turning 65 can expect to need some kind of long-term care as they age, and the reality is... it's more expensive than people think. To help increase awareness about this issue, the Administration for Community Living collaborated with Family Features to promote their long-term care education initiative.
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Together with Wilton Enterprises, Family Features generated more than 1,300 stories reaching 5MM U.S. consumers. The project featured tips and recipes to make amazing holiday goodies for gatherings and gifting, resulting in over 40MM impressions nationwide.
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With the objective to increase awareness of the nutritional value and seasonal availability of Florida potatoes, Family Features helped Florida Specialty Crop Foundation and Fresh From Florida Kids/FDAC reach millions of American families across over 85% of the country with tips and recipes incorporating Florida potatoes.
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With a mission to bring nutritious food that's affordable and delicious to consumers nationwide, Family Features partnered with Seneca Foods to secure coverage for al fresco recipes, with over 60% of placements front of section.
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As part of a wider effort to increase consumer demand for quality U.S. pork, Family Features helped the National Pork Board build momentum heading into the summer grilling season by securing placements for recipes and cooking tips in outlets across more than 90% of the country.
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With homes accounting for 21% of the total energy used in the U.S. every year, Family Features helped the U.S. Department of Energy inform the public on ways to save money and go green by creating a more energy-efficient home.
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