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Family Features creates original content and leverages our comprehensive network of more than 4,000 digital, print and social media partners to deliver high-impact results.

Hundreds of brands, agencies and commodity promotion boards rely on us to create and deliver relevant, branded content to consumers.

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Mat Releases | Earned Media Coverage | Family Features Editorial Syndicate

Calendar 102399975 MWhat happens when you craft a piece of content around a specific dated reference, such as National Preparedness Month or an Annual Festival, and the date expires? Is that content still usable to editors?

The Family Features production team strongly suggests to theme the article around date-specific information without mentioning the specific date. This approach extends the life of the content by not limiting it to a hard deadline. Another approach is to create two versions – one for print without the date mention and one with the dated reference for online distribution. By providing two different versions, it allows print publications with longer lead times to run the content at their convenience and online outlets to publish immediately with the dated reference since no lead time is needed.