Family Features creates and delivers branded content to millions of consumers
using digital, print and
social media.

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Family Features creates original content and leverages our comprehensive network of more than 4,000 digital, print and social media partners to deliver high-impact results.

Hundreds of brands, agencies and commodity promotion boards rely on us to create and deliver relevant, branded content to consumers.

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Mat Releases | Earned Media Coverage | Family Features Editorial Syndicate

media site redesign400Every month, thousands of editors come to Family Features to search, view and download sponsored content. From full-page features to articles, graphics and videos, our unique site helps editors find quality content 24/7. Now, we’ve just made the editorial customer experience even better with a new, improved site. Here are a few things we’re learned over the past 40 years that can help you engage editors on your own site.

5 Ways to Help Editors Find Your Content
• Provide a variety of seasonal or relevant articles
• Have multiple formats for both print and online channels
• Use big and bold "Pinterest-like" graphics to attract attention
• Provide easy search and download functionality
• Utilize comprehensive marketing programs to drive traffic to your site

As you develop your content marketing campaigns, remember that a “pull” strategy (one that draws editors in) is more effective than “pushing” your content offerings out in emails, telemarketing or direct mail. By replicating the successful shopping cart experience of retailers, our site allows editors to search through available content, mark what they need for their publication or site, and download everything at their convenience.

Interested in learning more about reaching millions of consumers with earned media strategies? Please contact us.