Think
like an editor Use
AP style Short,
snappy headlines Subheads
to augment the
headline Short,
reader friendly copy Sidebars
to break out copy Subtle
branding (in ingredients,
Web addresses,
spokesperson's
tips or quotes, booklet offers
and contests)
Does your feature meet
The Readership Institute's* criteria?
Appealing Relevant Informative Readable
*Source: "The Power
to Grow Readership," The Readership Institute — Media
Management Center at Northwestern University, April 2001
Save time and increase
reach. Our expert food writers can write your copy.
Provide more than one when possible Light
all food evenly and adequately
Don't
crop too much Keep
food in sharp focus Avoid
under/over exposure Provide
good contrast Avoid
backlighting food
Recipes
Clear,
logical and reader friendly Use
ingredients easily found
in most super - markets List
ingredients in order of use Keep
measurements consistent
For More Information ...
Consult with our production team about
special photo treatments or check our Photo
Guidelines (PDF) for information on how to submit
and prepare your photos.
Health/Nutrition
headline
